From this basis, the design team created an expanded type family with flexible, scalable digital faces in multiple weights and optical sizes.Īn accompanying press release from LoveFrom says each character has been “lovingly redrawn, refined and meticulously crafted over the past two years.” The collective looks forward to “continuing the conversation about our work, our team and our creative process.” Ive + Steve: Best friends and design partners We collaborate with leaders and founders.īoth the wordmark and ensuing text are set in a new typeface, LoveFrom Serif, which is inspired by John Baskerville’s letterforms and based on studies of his original punches and matrices. We are obsessed with traditions of creating and making. We are designers, architects, musicians, filmmakers, writers, engineers and artists. It uses impactful typography and subtle animations to get its message across. At the time of writing, the website had no navigation, no sub-sections or any posts aside from the following introductory message: The design shop works in close partnership with “leaders and founders,” according to the very first message posted on the LoveFrom website.Īs you may expect from the man who had led efforts to flatten and simplify the look and feel of iOS, the website is very minimalist in terms of looks. LoveFrom is described as a design collective that gathers designers, engineers, filmmakers and various creative artists under one roof.
(Which is one of many reasons the project was rebooted.)
If they wind up shipping a car through this collaboration, it might not cost that much more than the scrapped first draft Apple Car under Ive, which I’ve heard - admittedly like fourth-hand - would have started at $150,000. Alongside its legacy production of itsĮngine-powered cars, the company sells clothes, watches and other Said it sees potential in working with LoveFrom across the whole įerrari declined to reveal the specifics of the collaboration, but Ive’s design company LoveFrom Inc., which he formed in 2019Īlongside industrial designer Marc Newson, will work with FerrariĪnd its largest shareholder, Netherlands-based Exor NV on a number
LOVEFROM JONY IVE FULL
Readies its debut into full electric vehicles. Katie Deighton, reporting for The Wall Street Journal:įerrari NV hired Apple Inc.’s former design chief Jony Ive as it Ferrari Hires LoveFrom, Jony Ive’s Oddly-Named Design Firm
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